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Description of Documents
Our Food. (n.d.). Retrieved from https://www.mcdonalds.com/ca/en-ca/about-our-food.html.
McDonald’s official website is one of the best advertising platforms that the company has to date. The home page displays various products, including attractive pictures of people enjoying meals. The website also provides information about the company, its operations, and many aspects of its business. A careers section is included for people, wishing to make job applications and a list of the various services that the company provides to its partners and customers. The most attractive aspect is the ‘Our Food, Your Questions’ campaign, where customers ask any questions through the website, and the company responds to them. The result of this exercise is that McDonald’s achieves transparency and becomes an honest brand. The company could have chosen to keep quiet on this subject; but if it did so, it would have no chance of influencing public opinion. The site uses sharp images and bright colors to attract customers and pass a clear product promotion message. Various links on the home page are for customers to go through the information provided by the fast-food giant.
Spring Sale Clothing Flyer. (n.d.). Retrieved from https://venngage.com/templates/flyers/spring-sale-clothing-flyer-bce4d580-b8de-4666-b62c-86afcc104aa4.
This spring sale flyer is an example of a good advertisement for a clothing company that uses unique features to make it attractive, informative, and effective. A widely accepted design principle says that a flyer should not use more than three fonts in a layout. Anything more makes a design look messy and hinders concentration. A flyer with seven or eight different fonts lacks the unity and makes it hard for customers to distinguish what parts are vital. The Spring Sale Clothing Flyer is an example of the various categories of flyers that the company creates for clients to promote sales or for purposes of advertising. As a colorful, easy-to-notice, and eye-catching ad, it makes people pause and take an interest in reading it. The flyer is informative because it provides adequate information on the clothing sale. It is also convincing and targeted, as the colors and the message can make people excited about the sale and look forward to it. The bright colors and patterns on the flyer, together with the quirky design used in its development, can impress anyone looking for a shopping spot. As a great-looking flyer, the ad contains all the pertinent information, plus a photo and a date when the sale ends.
The history of Nike’s Just Do It slogan. (2018, November 15). Retrieved from https://www.creativereview.co.uk/just-do-it-slogan/.
The website article discusses the history of Nike’s “just do it” slogan in detail, which has become a part of today’s culture. Nike’s creative campaigns with “just do it” have made the company one of the world’s most recognizable brands. The website provides a recount of the origins of the slogan, including the earliest Nike adverts. It enlists various Nike ads on the site, two of which are some of the company’s oldest advertisements – 1991 Campaign and If You Let Me Play of 1995. The creative review also provides some of Nike’s past controversial ads and discusses the performance of the company’s slogan over the years. One of the advertisements provided on the site is Nike’s 1991 campaign, an ad with a portrait of a young woman and a message that ended with “just do it.” This ad was successful in promoting female sports in the early 2000s. Nike’s campaign for women in sports boosted the popularity of the company, increasing its sales across the world. The content of the article showed how Nike developed such advertisements characterized by an attitude that would separate it, in the minds of consumers, from the flat promises of prior advertising efforts. The website design complements the words and leaves a lasting impression. The content looks polished and professional, and it is straightforward to read. The ins and outs of the design keep visitors exploring the website, help customers meet the website goals, and draw attention to the words.
PepsiCo Home. (n.d.). Retrieved from https://www.pepsico.com/.
A visit to Pepsi’s official website shows the amount of effort that the company has put in to promote its products and business. The site showcases colorful and sharp pictures of the products and displays images of the beverages in different sizes, creating a beautiful and attractive page. The website is very interactive, with links to various affiliated sites and pages provided for visitors. It is simple in displaying information by using big buttons and images. Short and snappy information about the products presented by the site draws customers to it and makes them feel as though they are getting something free. The website has never lost its community feel, as it talks to visitors as if they are old friends, and it even offers customers fun things to do when they are bored such as browsing a gallery. At the top of the website, product images flash past, showing different information and making the pictures pop. It also provides a link to the latest company news, where customers and site visitors can find information about recent campaigns, new products, and emerging trends. There are also some links to careers and different markets on the website.
“Slack: Make Work Better” Facebook ad: https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/styles/simple_image/public/images/facebook-ad-examples-slack.png?RZvJhEd.8d0dPC3MRxigkElfrcpyv1_I&itok=dBeFDGPu
This advertisement is very catchy, especially for business executives and people who spend much of their time at work. Everyone hates meetings, especially when they are lengthy and pointless. This ad visually illustrates what one feels like sitting in shorter and fewer get-togethers. The message promotes Slack as a highly effective communication platform that can minimize the need for meetings. Indeed, it is a fantastic collaboration and communication tool for groups. The power of Slack is its cross-platform compatibility (web, iOS, Android, Mac, Windows, HoloLens, and more) and the ability to chat and interact with large groups of people across multiple chat rooms, where each channel is dedicated to specific topics of discussion. The ad uses attractive colors and imagery by utilizing a unicorn and a meme style to attract viewers. It focuses on how the customers will feel after using the product advertised, which is an effective and unique advertising strategy. The “Make Work Better” tagline is also very memorable and informative.
Marked Up Documents
Original: “Slack: Make Work Better” Facebook ad.
Marked Up: “Slack: Make Work Better” Facebook ad.
Original: Spring Sale Clothing Flyer.
Marked Up: Spring Sale Clothing Flyer.
Document Revision
Original: Nike 1991 Campaign ads.
Ad 1: YOU WERE BORN A DAUGHTER. YOU LOOKED UP TO YOUR MOTHER. YOU LOOKED UP TO YOUR FATHER. YOU LOOKED UP AT EVERYONE. YOU WANTED TO BE A PRINCESS. YOU THOUGHT YOU WERE A PRINCESS.
Ad 2: Eventually, you start taking yourself seriously. You know when you need a break. You know when you need a rest. You know what to get worked up about and what to get rid of. And you know when it’s time to take care of yourself, for yourself. To do something that makes you stronger, faster, more complete. Because, you know, it’s never too late to have a life. And never too late to change one. Just do it.
Revisions: Nike 1991 Campaign ads.
- The background color of the ads should be bright to ensure that the message on them pops up. Brighter colors would make adverts more attractive and captivating.
- The message in the second ad should be in bold to make it more explicit.
- The images used should be enlarged to make the ads more attractive and eye-catching.
- The “just do it” slogan should use a large and clear font.
- The messages in the ads should be revised to be more informative.
Ad 1: WHEN YOU WERE A YOUNG GIRL, YOU LOOKED UP TO YOUR PARENTS AND THOSE AROUND YOU. THE PEOPLE AROUND YOU CONTROLLED YOUR LIFE. YOU FELT LIKE A PRINCESS. YOU BELIEVED YOU WERE A PRINCESS. YOU WERE TREATED LIKE A PRINCESS. LIFE WAS EASY.
Ad 2:Adulthood comes with its own challenges and changes. You have to take charge of your life, your destiny. Your wellbeing and your health are in your hands. Make the right decisions. Take charge of your life. Do something to make you better, stronger, faster, and more complete. It is never too late to take charge. JUST DO IT.
References
Our Food. (n.d.). Retrieved from https://www.mcdonalds.com/ca/en-ca/about-our-food.html.
PepsiCo Home. (n.d.). Retrieved from https://www.pepsico.com/.
“Slack: Make Work Better” Facebook ad: https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/styles/simple_image/public/images/facebook-ad-examples-slack.png?RZvJhEd.8d0dPC3MRxigkElfrcpyv1_I&itok=dBeFDGPu.
Spring Sale Clothing Flyer. (n.d.). Retrieved from https://venngage.com/templates/flyers/spring-sale-clothing-flyer-bce4d580-b8de-4666-b62c-86afcc104aa4.
The history of Nike’s Just Do It slogan. (2018, November 15). Retrieved from https://www.creativereview.co.uk/just-do-it-slogan/.
