Doritos Blaze & Mountain Dew Advertisement

QUESTION

Instructions

https://www.youtube.com/watch?v=rZh_CbcVe7M

Watch advertisement commercials and write what is all about and what is the purpose of it. Research essay pre-writing exercise, Advertisement Analysis Essay, Works Cited practice page.

ANSWER

Doritos Blaze And Mountain Dew Commercial Advertisement

The Doritos Blaze and Mountain Dew Ice is a collaborative commercial advertisement that sought to promote two new additional products to their band. This advertisement was aired on the Super bowl LII in February 2018. The commercial advertisement incorporated two musicians and actors: Missy Elliot, Busta Rhymes, Morgan Freeman, and Peter Dinklage. The advertisement has become one of the most memorable in the history of the Super bowl. Doritos and Mountain Dew’s strategic partnership enabled him to reach out to new audiences and change their perception of the brand.

One crucial factor that has gotten considered in the advertisement is the aspect of leveraging two well-known brands that have created a unique product launch that ended up becoming a win-win for both of them and the consumers. Additionally, it was effortless for the consumers and even the Super bowl audience to understand the message that got sent out there fantastically and excitingly. Studies show that short video advertisements can attract more viewers and appeal better than reading texts Schouten et al,. (2020). This advert, which lasted sixty seconds, brought tremendous sales results and was delivered effectively; thus had no diminishing returns.

The Dorito Blaze is a new flavour that is hot and spicy in flavour. Peter Dinklage, in the advertisement, even has flames firing up all over the room, showcasing the heat that arises after you have a crunch of it. On the other hand, mountain Dew Ice reflects a cold and icy beverage that can calm the heat. Morgan Freeman, in the commercial, moves around while everything changes into ice to blend in well with the message they’re communicating to consumers. It is equally important to note that including the owners of the song’s appearances in the advert reinforced the support. Therefore, many viewers will continuously associate the music actors and the musicians long-term with that brand.

Purpose Of Advertisement

The primary purpose of commercial advertisement is to remind and persuade a particular target clientele to purchase the commodity. If the campaign work, the brand ell has a return on the investment. Rosenbaum (2020) states that marketers identify whether their campaign was successful by comparing data on how much the company has made while the adverts are still running. Similarly, repeating the advertisement enables more persuasion power to the client and increases the brand’s lifetime cycle. As a result, a lot of attention will be directed more toward the advertised rand and less toward the competitor.

Advertising is the best way to attract potential consumers to be aware of your brand. The newspapers, magazines, ad other forms of print media have suffered a tremendous loss due to digitization. Many individuals subscribe to emails, online platforms, and televisions, amongst many others. As a result, marketers and even entrepreneurs have to innovate strategies that will evolve their campaigns. When a new product gets launched into the market, ensure that the target audience knows it. The super bowl audience was primarily millennials, thus elated with the advertised two products. Before letting existing customers purchase the new product is crucial to make it known to them that it exists.

Choosing the most appropriate form of advertisement is critical as it may determine the campaign of the product’s success. Organizations will use various approaches to determine the best way to advertise the product. Some factors include marketing program, budget, potential market, nature of the product, and so forth. Therefore, as companies continue promoting efforts to spread the message enough to possible existing clients and incorporate the above mentioned aspects, it will lead to great success in their advertising campaigns.

References

Rosenbaum-Elliott, R. (2020). Strategic advertising management. Oxford University Press. https://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1634898?needAccess=true&role=button

Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International journal of advertising, 39(2), 258-281. https://books.google.co.ke/books?hl=en&lr=&id=rr4cEAAAQBAJ&oi=fnd&pg=PP1&dq=advertising+effectiveness&ots=UM-u-QkEtH&sig=BSItJsqhorpkBXEZ-zj1iduD9gU&redir_esc=y#v=onepage&q=advertising%20effectiveness&f=false