Sector Analysis of the Business Tourism and Events Industry in China: Focus on Meetings & Conferences

QUESTION

Chosen country: China
Detailed Brief for Individual / Team Assignment

Assignment Title: Individual Sector Specific Professional Report Brief description of the assignment: You are required to produce a professional report which could be used by a new company entering one business tourism or business event sector. Your report should analyse the past, present, and future context of the chosen sector.Your work needs to show evidence of application of academic theory, and you will need to include industry examples in your analysis.

Detailed brief for individual assessment:You are working for a market research organisation and a client asked you to produce a sector specific professional report. Your task is to research and critically evaluate a sector within the business tourism and events industry. You should choose one specific sector from: Meetings & Conferences, Incentive travel, Exhibitions or Business Travel. Once you have selected your sector, you need to focus your research on a specific country e.g., UK conference market.In addition to presenting an analysis of the past, present and future trends for the selected sector your report must also follow the required report structure below:

Cover page

Executive Summary

Contents page

1. Definitions of the sector; overview of market size; brief historical overview.

2. Analysis of the current state of the chosen sector

2.1 Analysis of industry trends (technology, economy, society, natural environment) Include a discussion of the impact of Covid 19 in this part; (PEST analysis).

2.2 Stakeholder analysis; specific market profiles, e.g., buyers and buyers needs / suppliers / intermediaries / venues.

2.3 Economic impact of the sector to the chosen country.

3. Recommendations; future development and investment opportunities within the sector.

4. ConclusionsReferencesAppendices (not compulsory, you can include graphs, charts, or any supporting information)

You may also use information acquired during the optional field trip to International Confex in the analysis of the current state of the chosen sector section (seminars, panel discussions attended) and stakeholder analysis part, suppliers and intermediaries (stalls you have visited).

ANSWER

Sector Analysis of the Business Tourism and Events Industry in China: Focus on Meetings & Conferences

Introduction

This professional report aims to analyze the sector of Meetings & Conferences within the business tourism and events industry in China. By examining the past, present, and future context of the sector, this report provides insights into market size, industry trends, stakeholder analysis, and economic impact. The analysis will incorporate academic theories and industry examples to provide a comprehensive understanding of the sector’s dynamics.

1. Definitions and Overview

This section will provide a clear definition of the Meetings & Conferences sector, outlining its scope and characteristics within the business tourism and events industry. Additionally, an overview of the market size will be presented, highlighting the sector’s significance in China’s overall tourism and events landscape. A brief historical overview will provide context for understanding the sector’s evolution over time.

2. Analysis of the Current State of the Meetings & Conferences Sector in China

2.1 Analysis of Industry Trends

This subsection will analyze the current trends shaping the Meetings & Conferences sector in China. It will consider the impact of technology, the economy, society, and the natural environment on the sector’s operations and growth. The discussion will also address the profound influence of the COVID-19 pandemic on the sector, examining how it has affected event planning, attendee behavior, and the adoption of virtual and hybrid event formats.

2.2 Stakeholder Analysis

In this section, a comprehensive stakeholder analysis will be conducted, focusing on specific market profiles within the Meetings & Conferences sector in China. This analysis will include buyers and their needs, suppliers, intermediaries, and venues. By understanding the expectations, preferences, and challenges faced by each stakeholder group, valuable insights can be gained for strategic decision-making.

2.3 Economic Impact

This subsection will explore the economic impact of the Meetings & Conferences sector on China. It will examine key indicators such as direct and indirect employment generation, revenue generation, contribution to GDP, and tax revenue. By quantifying the sector’s economic significance, the report will highlight its role in supporting the overall economic growth and development of the country.

3. Recommendations for Future Development and Investment Opportunities

Based on the analysis conducted in the previous sections, this section will provide recommendations for future development and investment opportunities within the Meetings & Conferences sector in China. These recommendations may include suggestions for leveraging emerging technologies, enhancing sustainability practices, exploring new target markets, or fostering collaborations among stakeholders. The aim is to present actionable insights that can contribute to the sector’s growth and competitiveness.

4. Conclusions

The concluding section will summarize the key findings and insights from the report. It will emphasize the importance of the Meetings & Conferences sector within the broader business tourism and events industry in China. The conclusions will also highlight the sector’s potential for future development and its significance in driving economic growth, fostering international collaboration, and promoting China as a leading destination for business events.

Conclusion

This professional report provides a comprehensive analysis of the Meetings & Conferences sector within the business tourism and events industry in China. By examining the past, present, and future context of the sector, this report offers valuable insights into market size, industry trends, stakeholder analysis, and economic impact. The recommendations provided can guide future development and investment strategies, fostering the growth and competitiveness of the sector in China’s dynamic business tourism landscape.