Policy Change Email Assignment

QUESTION

Imagine you work in the marketing and media department of a mid-sized Dallas company that also publishes a popular newsletter about its industry. Currently, the newsletter is a print document published and distributed bi-monthly for free to hundreds of different readers around the world. You are one of the editors of the company’s newsletter. With a change in policy and publishing, you need to send a mass email to your subscribers to inform them that your company’s newsletter will now be delivered electronically, by e-mail, and will be updated monthly instead of bi-monthly. Customers who wish to receive the print version of the newsletter will be charged an annual handling fee of $30. Customers need to inform the company if they wish to cancel their subscriptions to the newsletter. Be sure to present these changes positively—with your customer’s point of view in mind.

Selected company is Fashion Nova.

ANSWER

Subject: Exciting News! Fashion Nova Newsletter Now Available Electronically!

Dear Valued Fashion Nova Newsletter Subscriber,

We hope this message finds you well and thriving in the world of fashion and style. As an esteemed member of our newsletter community, we wanted to share some exciting updates regarding the future delivery of our industry-leading publication.

Effective immediately, we are transitioning from a bi-monthly print edition to a more dynamic and interactive electronic format delivered straight to your inbox on a monthly basis. This new approach will allow us to provide you with even more engaging content, up-to-the-minute fashion trends, and exclusive offers, all with the convenience of instant delivery.

Here’s what you can look forward to with the new Fashion Nova Newsletter:

1. Timely Updates: By switching to a monthly format, we’ll have the opportunity to deliver fresher and more relevant content to keep you at the forefront of the fashion industry. You’ll be the first to know about new collections, emerging trends, exclusive promotions, and exciting events.

2. Enhanced Multimedia Experience: Our electronic newsletter will be packed with vibrant visuals, stunning images, and interactive features. Experience the latest runway shows, behind-the-scenes glimpses, and style tips that will ignite your creativity and inspire your fashion choices.

3. Exclusive Access: As a subscriber, you’ll gain access to exclusive offers and discounts available only to our electronic newsletter recipients. Be prepared to unlock special deals, limited-edition releases, and insider perks that will make your Fashion Nova experience even more exceptional.

In light of these changes, we wanted to address a minor adjustment to our subscription policy. Starting with the electronic newsletter, we will introduce a nominal annual handling fee of $30 for customers who wish to continue receiving the print version. We appreciate your understanding as this adjustment will enable us to expand our offerings and cater to the evolving needs of our diverse audience.

To ensure a seamless transition, we kindly request that you inform us if you wish to continue receiving the print version of the newsletter. If we do not receive a response within 30 days, your subscription will automatically be updated to the electronic format.

However, if you prefer to discontinue your subscription, we understand, and no further action is required on your part. We value your readership and want to make this transition as smooth as possible, respecting your choices and preferences.

To indicate your preference or request further information, please visit the subscription management page on our website [insert link] or contact our dedicated customer service team at [insert contact details]. We will be more than happy to assist you and address any queries or concerns you may have.

Thank you for your unwavering support as we embark on this exciting new chapter in the Fashion Nova Newsletter’s evolution. We are confident that our electronic format will enrich your fashion journey and bring you closer to the latest trends and inspiration.

Stay tuned for our first electrifying edition, coming to your inbox soon!

Fashionably yours,

[Your Name]
Editor, Fashion Nova Newsletter