Mental Process to Help Remember

QUESTION

Mental Process to Help Remember

Please respond to the following discussion topic and submit them to the discussion forum as a single post. Be sure to answer all parts of the question. Please review the discussion requirements and grading rubric before completing your post this week.

As consumers we work to remember all of the ins and outs of our shopping and purchasing experiences both a short time ago and a long time ago. We want to remember these experiences so that we can make decisions regarding our next shopping or purchasing trips and so that we can share our experiences with friends and family to help them as they make similar purchases.

There are four mental processes that help consumers remember things. What are the four mental processes? Share with the class your experience using one of these four mental processes to remember something. Was it effective for you? Why or why not? How could these mental processes apply to the way you study in addition to the way you shop?

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ANSWER

Mental Processes that help Consumers Remember

Consumer memory is influenced by various factors. Among the several factors that affect consumers’ memory of a purchasing experience are the following mental processes:

1. Repetition, which refers to a certain memory or thought crossing a consumer’s mind repeatedly.
2. Double Coding, where two separate sensory characteristics are combined to form a memory of one thing.
3. Encoding, where an existing piece of information is utilized in the sorting of new knowledge.
4. Chunking, which refers to the act of classifying and organizing several stimuli to create one memory.

I tend to shop at various Roundy’s outlets, whenever I am in need of kitchen supplies. Double Coding enables me to choose the same brand of yogurt whenever I am on a shopping spree. The color of the package and the yogurt’s scent have created a clear memory of my favorite brand. This is totally effective for my shopping needs, as I get to easily pick my preferred brand, without having to go through the selection process all over, each time I am going shopping.

The mental processes used to create a memory of our shopping experiences are the same ones that are used for storing information during our study. For instance, repetition of information in lectures ensures that the information gets stored in our memories.